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RESUME

I help B2B service businesses become market leaders by engineering growth that's both predictable and self-sustaining. My focus is on building and implementing practical, scalable systems for every aspect of your business. This includes new client generation, increasing the value of existing clients, optimizing operational efficiency, and helping shape your long-term growth strategy. You can expect me to act fast, be fully accountable, and deliver quick results you can clearly see and measure.

Robert Terrio

πŸ† Signature Wins​​​​​​​​​​​​​​

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  • $33MM Contract Secured: Helped a trucking company land an exclusive contract within 60 days of engagement and no prior industry experience.

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  • $15MM Growth Achieved: Grew a marketing agency client from $1MM to $16MM in two years, earning back to back Inc. 5000 spots.

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  • $10MM Valuation Growth Plan: Developed the strategy and growth plan for an Ecom brand to increase their valuation from $460K to over $10MM within 12 months.

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  • $7MM Investment Secured: Arranged private equity financing for the acquisition of multiple marketing agencies.​​

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  • $1.5MM Business Launch: Generated roughly $1.5MM in sales for a brand new business venture in 60 days with a budget under $2,000.

​​Strategic Leadership & Execution

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Operating Partner – First American Holding (2023 - 2024)​​​​

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  • Built and Streamlined Global Sales Operations: Improved close rates and cut salesperson turnover across three countries through repeatable processes.

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  • Designed Growth Strategy: Created a plan to increase a client's business valuation from $460K to over $10MM, with projected results within 12 months.

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  • Secured $1MM Investment Capital: Secured funds for a construction startup by leading targeted outreach, deal structuring, and negotiation.

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Managing Partner – Five Plus (2022 - 2023)​

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  • Secured $33MM Contract: With no prior experience in the trucking industry, led a $1MM carrier to land a major contract within 60 days of engagement. Facilitated this expansion by sourcing $1.5MM in fleet lending and negotiating a rate reduction from 10% to 7%.

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  • Facilitated $3MM Financing: Helped a small 3PL company acquire over $3MM in financing within a month through strategic contract discussions and lender outreach.

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  • Orchestrated High-Value Acquisition Deal: Coordinated an LOI and arranged $80MM in financing for the acquisition of Latin America's 50th largest construction company.

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Revenue Generation & Sales Leadership

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Sales Operations Manager – EWM Now (2020 - 2021)​

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  • Rebuilt Market Strategy: Optimized market approach based on customer profitability analysis for enhanced competitiveness.

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  • Engineered New Sales Process: Increased pricing from $2,500 to $18,000 per month with minimal sales resistance through a value-based approach.

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  • Secured Predictable Revenue: Transitioned from month-to-month service agreements to long-term contracts for stabilized income.

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  • Built and Led Sales Team: Recruited, onboarded, and trained a team of 7 commission-based account executives, establishing a clear system for talent development.

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Marketing / Sales Manager – Rank Above Others (2020 - 2020)​

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  • Achieved Immediate Sales Impact: Closed a $45K sale on my first day of selling, demonstrating swift effectiveness.

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  • Developed Sales Force: Supervised the training and development of a team of 10 salespeople on closing techniques and credit repair regulations.

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Strategy Manager – Upbeat Agency (2018 - 2019)​​​

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  • Designed High-Impact Lead Magnet Strategy: Generated 1,800 LinkedIn comments and over 200 qualified leads.

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  • Led Multi-Media Campaigns: Directed the creation of marketing content (videos, emails, promotional materials) to reach more of the right customers.

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  • Optimized Hiring Processes: Designed and rolled out efficient processes for smoother team expansion.

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​Management Consulting

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Growth Consultant – Small Biz Consulting (2016 - 2018)

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  • Accelerated Client Growth: Directed strategic initiatives that scaled client revenue from $1MM to $16MM in two years, earning consecutive Inc. 5000 Fastest Growing Companies listings.

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  • Secured Major Investment: Arranged a $7MM investment from a financial institution to acquire multiple marketing agencies.

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  • Resolved Client Debt & Increased Revenue: Replaced $2MM in outstanding accounts receivable with $2.5MM in new contracts through a referral generation strategy.

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Operational Excellence

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Marketing Consultant – Unity Group (2016 - 2017)

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  • Standardized Sales Processes: Implemented sales systems and best practices across more than a dozen portfolio businesses, leading to improved performance and predictability.

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  • Consolidated Business Systems: Drove the integration of disparate operational systems across multiple portfolio businesses, fostering greater unity and efficiency that significantly contributed to successful marketing agency acquisitions and a $380MM market cap IPO.

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Corporate Development

 

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Marketing Consultant – National Securities (2016 - 2016)

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  • Consulted, Strategized, and Developed Sales Strategy: Worked with directors of a publicly traded investment bank and FINRA agents to develop sales process for subsidiary broker-dealer firm resulting in high-level meetings between sellers of pre-IPO tech securities and Ultra-High-Net-Worth investors ($30-million in investable or liquid assets).​​

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Strategic Marketing & Biz-Dev

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​​Event Marketing Manager – Adsum (2016 - 2016)

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  • Forged Strategic Partnerships: Leveraged sponsor customer bases to reduce marketing costs from $100K to just $2K, showcasing massive efficiency and resourcefulness.

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  • Engineered High-Impact Marketing Campaign: Crafted and executed a campaign generating $360K in revenue in 60 days on a minimal $2,000 investment (300x ROI).

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  • Developed Upsell Strategies: Created an upsell strategy and sales pitch that secured an additional $1.2MM in customer contracts for business services.

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Product Marketing Manager – Bridge Profits (2015 - 2016)

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  • Developed Information Product: Reverse-engineered successful business processes into a licensable product, establishing a startup coaching company.

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  • Launched Marketing Campaign: Generated over $250K in sales within 30 days of launch, demonstrating quick market impact.

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