RESUME

I help marketing agencies and consulting firms become market leaders by engineering predictable, self-sustaining growth. I build scalable systems across your business from client acquisition and retention to operations and strategy.
Robert Terrio
π Signature Winsββββββββββββββ
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$33MM Contract Secured: Helped a trucking company land an exclusive contract within 60 days of engagement and no prior industry experience.
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$15MM Growth Achieved: Grew a marketing agency client from $1MM to $16MM in two years, earning back to back Inc. 5000 spots.
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$10MM Valuation Growth Plan: Developed the strategy and growth plan for an Ecom brand to increase their valuation from $460K to over $10MM within 12 months.
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$7MM Investment Secured: Arranged private equity financing for the acquisition of multiple marketing agencies.ββ
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$1.5MM Business Launch: Generated roughly $1.5MM in sales for a brand new business venture in 60 days with a budget under $2,000.
ββStrategic Leadership & Execution
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Operating Partner – First American Holding (2023 - 2024)ββββ
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Built and Streamlined Global Sales Operations: Improved close rates and cut salesperson turnover across three countries through repeatable processes.
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Designed Growth Strategy: Created a plan to increase a client's business valuation from $460K to over $10MM, with projected results within 12 months.
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Secured $1MM Investment Capital: Secured funds for a construction startup by leading targeted outreach, deal structuring, and negotiation.
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Managing Partner – Five Plus (2022 - 2023)β
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Secured $33MM Contract: With no prior experience in the trucking industry, led a $1MM carrier to land a major contract within 60 days of engagement. Facilitated this expansion by sourcing $1.5MM in fleet lending and negotiating a rate reduction from 10% to 7%.
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Facilitated $3MM Financing: Helped a small 3PL company acquire over $3MM in financing within a month through strategic contract discussions and lender outreach.
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Orchestrated High-Value Acquisition Deal: Coordinated an LOI and arranged $80MM in financing for the acquisition of Latin America's 50th largest construction company.
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Revenue Generation & Sales Leadership
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Sales Operations Manager – EWM Now (2020 - 2021)β
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Rebuilt Market Strategy: Optimized market approach based on customer profitability analysis for enhanced competitiveness.
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Engineered New Sales Process: Increased pricing from $2,500 to $18,000 per month with minimal sales resistance through a value-based approach.
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Secured Predictable Revenue: Transitioned from month-to-month service agreements to long-term contracts for stabilized income.
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Built and Led Sales Team: Recruited, onboarded, and trained a team of 7 commission-based account executives, establishing a clear system for talent development.
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Marketing / Sales Manager – Rank Above Others (2020 - 2020)β
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Achieved Immediate Sales Impact: Closed a $45K sale on my first day of selling, demonstrating swift effectiveness.
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Developed Sales Force: Supervised the training and development of a team of 10 salespeople on closing techniques and credit repair regulations.
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Strategy Manager – Upbeat Agency (2018 - 2019)βββ
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Designed High-Impact Lead Magnet Strategy: Generated 1,800 LinkedIn comments and over 200 qualified leads.
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Led Multi-Media Campaigns: Directed the creation of marketing content (videos, emails, promotional materials) to reach more of the right customers.
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Optimized Hiring Processes: Designed and rolled out efficient processes for smoother team expansion.
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βManagement Consulting
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Growth Consultant – Small Biz Consulting (2016 - 2018)
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Accelerated Client Growth: Directed strategic initiatives that scaled client revenue from $1MM to $16MM in two years, earning consecutive Inc. 5000 Fastest Growing Companies listings.
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Secured Major Investment: Arranged a $7MM investment from a financial institution to acquire multiple marketing agencies.
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Resolved Client Debt & Increased Revenue: Replaced $2MM in outstanding accounts receivable with $2.5MM in new contracts through a referral generation strategy.
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Operational Excellence
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Marketing Consultant – Unity Group (2016 - 2017)
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Standardized Sales Processes: Implemented sales systems and best practices across more than a dozen portfolio businesses, leading to improved performance and predictability.
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Consolidated Business Systems: Drove the integration of disparate operational systems across multiple portfolio businesses, fostering greater unity and efficiency that significantly contributed to successful marketing agency acquisitions and a $380MM market cap IPO.
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Corporate Development
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Marketing Consultant – National Securities (2016 - 2016)
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Consulted, Strategized, and Developed Sales Strategy: Worked with directors of a publicly traded investment bank and FINRA agents to develop sales process for subsidiary broker-dealer firm resulting in high-level meetings between sellers of pre-IPO tech securities and Ultra-High-Net-Worth investors ($30-million in investable or liquid assets).ββ
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Strategic Marketing & Biz-Dev
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ββEvent Marketing Manager – Adsum (2016 - 2016)
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Forged Strategic Partnerships: Leveraged sponsor customer bases to reduce marketing costs from $100K to just $2K, showcasing massive efficiency and resourcefulness.
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Engineered High-Impact Marketing Campaign: Crafted and executed a campaign generating $360K in revenue in 60 days on a minimal $2,000 investment (300x ROI).
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Developed Upsell Strategies: Created an upsell strategy and sales pitch that secured an additional $1.2MM in customer contracts for business services.
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Product Marketing Manager – Bridge Profits (2015 - 2016)
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Developed Information Product: Reverse-engineered successful business processes into a licensable product, establishing a startup coaching company.
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Launched Marketing Campaign: Generated over $250K in sales within 30 days of launch, demonstrating quick market impact.
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