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RESUME

I help marketing agencies and consulting firms become market leaders by engineering predictable, self-sustaining growth. I build scalable systems across your business from client acquisition and retention to operations and strategy. 

Robert Terrio

πŸ† Signature Wins​​​​​​​​​​​​​​

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  • $33MM Contract Secured: Helped a trucking company land an exclusive contract within 60 days of engagement and no prior industry experience.

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  • $15MM Growth Achieved: Grew a marketing agency client from $1MM to $16MM in two years, earning back to back Inc. 5000 spots.

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  • $10MM Valuation Growth Plan: Developed the strategy and growth plan for an Ecom brand to increase their valuation from $460K to over $10MM within 12 months.

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  • $7MM Investment Secured: Arranged private equity financing for the acquisition of multiple marketing agencies.​​

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  • $1.5MM Business Launch: Generated roughly $1.5MM in sales for a brand new business venture in 60 days with a budget under $2,000.

​​Strategic Leadership & Execution

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Operating Partner – First American Holding (2023 - 2024)​​​​

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  • Built and Streamlined Global Sales Operations: Improved close rates and cut salesperson turnover across three countries through repeatable processes.

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  • Designed Growth Strategy: Created a plan to increase a client's business valuation from $460K to over $10MM, with projected results within 12 months.

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  • Secured $1MM Investment Capital: Secured funds for a construction startup by leading targeted outreach, deal structuring, and negotiation.

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Managing Partner – Five Plus (2022 - 2023)​

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  • Secured $33MM Contract: With no prior experience in the trucking industry, led a $1MM carrier to land a major contract within 60 days of engagement. Facilitated this expansion by sourcing $1.5MM in fleet lending and negotiating a rate reduction from 10% to 7%.

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  • Facilitated $3MM Financing: Helped a small 3PL company acquire over $3MM in financing within a month through strategic contract discussions and lender outreach.

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  • Orchestrated High-Value Acquisition Deal: Coordinated an LOI and arranged $80MM in financing for the acquisition of Latin America's 50th largest construction company.

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Revenue Generation & Sales Leadership

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Sales Operations Manager – EWM Now (2020 - 2021)​

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  • Rebuilt Market Strategy: Optimized market approach based on customer profitability analysis for enhanced competitiveness.

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  • Engineered New Sales Process: Increased pricing from $2,500 to $18,000 per month with minimal sales resistance through a value-based approach.

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  • Secured Predictable Revenue: Transitioned from month-to-month service agreements to long-term contracts for stabilized income.

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  • Built and Led Sales Team: Recruited, onboarded, and trained a team of 7 commission-based account executives, establishing a clear system for talent development.

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Marketing / Sales Manager – Rank Above Others (2020 - 2020)​

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  • Achieved Immediate Sales Impact: Closed a $45K sale on my first day of selling, demonstrating swift effectiveness.

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  • Developed Sales Force: Supervised the training and development of a team of 10 salespeople on closing techniques and credit repair regulations.

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Strategy Manager – Upbeat Agency (2018 - 2019)​​​

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  • Designed High-Impact Lead Magnet Strategy: Generated 1,800 LinkedIn comments and over 200 qualified leads.

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  • Led Multi-Media Campaigns: Directed the creation of marketing content (videos, emails, promotional materials) to reach more of the right customers.

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  • Optimized Hiring Processes: Designed and rolled out efficient processes for smoother team expansion.

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​Management Consulting

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Growth Consultant – Small Biz Consulting (2016 - 2018)

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  • Accelerated Client Growth: Directed strategic initiatives that scaled client revenue from $1MM to $16MM in two years, earning consecutive Inc. 5000 Fastest Growing Companies listings.

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  • Secured Major Investment: Arranged a $7MM investment from a financial institution to acquire multiple marketing agencies.

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  • Resolved Client Debt & Increased Revenue: Replaced $2MM in outstanding accounts receivable with $2.5MM in new contracts through a referral generation strategy.

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Operational Excellence

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Marketing Consultant – Unity Group (2016 - 2017)

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  • Standardized Sales Processes: Implemented sales systems and best practices across more than a dozen portfolio businesses, leading to improved performance and predictability.

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  • Consolidated Business Systems: Drove the integration of disparate operational systems across multiple portfolio businesses, fostering greater unity and efficiency that significantly contributed to successful marketing agency acquisitions and a $380MM market cap IPO.

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Corporate Development

 

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Marketing Consultant – National Securities (2016 - 2016)

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  • Consulted, Strategized, and Developed Sales Strategy: Worked with directors of a publicly traded investment bank and FINRA agents to develop sales process for subsidiary broker-dealer firm resulting in high-level meetings between sellers of pre-IPO tech securities and Ultra-High-Net-Worth investors ($30-million in investable or liquid assets).​​

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Strategic Marketing & Biz-Dev

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​​Event Marketing Manager – Adsum (2016 - 2016)

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  • Forged Strategic Partnerships: Leveraged sponsor customer bases to reduce marketing costs from $100K to just $2K, showcasing massive efficiency and resourcefulness.

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  • Engineered High-Impact Marketing Campaign: Crafted and executed a campaign generating $360K in revenue in 60 days on a minimal $2,000 investment (300x ROI).

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  • Developed Upsell Strategies: Created an upsell strategy and sales pitch that secured an additional $1.2MM in customer contracts for business services.

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Product Marketing Manager – Bridge Profits (2015 - 2016)

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  • Developed Information Product: Reverse-engineered successful business processes into a licensable product, establishing a startup coaching company.

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  • Launched Marketing Campaign: Generated over $250K in sales within 30 days of launch, demonstrating quick market impact.

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